WESTERN NEW YORK – Interest in plant-based protein is growing so rapidly; it’s piqued the colonel’s interest.
Kentucky Fried Chicken President Kevin Hochman tells said the chain is watching the trend closely.
So far, some fast-food chains have started using meatless meat as an alternative to beef or sausage.
Burger King plans to roll out its meatless whopper this year. Some analysts believe the meat substitute market will reach 2.5 billion Dollars in the U.S. and 23 billion globally by 2023.
Hochman says even though KFC doesn’t see chicken as being a major part of that trend at the moment; the restaurant is monitoring the industry and learning as much as it can.