WASHINGTON – A street magician, and vaping. You wouldn’t think they’d go together; but the FDA is hoping their new anti-vaping ad will work its magic on kids who think vaping is safer than cigarettes.
The ad features Julius Dein, a street magician and social media personality, performing illusions with people’s vapes, making it look like he’s turned them into cigarettes.
The ad says: ‘It’s not magic, it’s statistics.’ So here are the stats:
The FDA says as many as 80 percent of middle and high school students don’t think regularly smoking e-cigarettes is all that harmful.
Although, e-cigarettes, just like regular cigarettes, put people at risk for addiction and other health consequences.
Teens who vape are more likely to start smoking cigarettes.
Problem is, the message just doesn’t seem to be getting through to kids.
The FDA said last year, vaping increased nearly 80 percent among high schoolers and 50 percent among middle schoolers since 2017. That brings it to 3.6 million students total.
This ad is part of the FDA’s “The Real Cost” e-cigarette prevention campaign, a 60 million dollar initiative.
It’ll run on networks including Teen Nick, The CW, MTV and ESPN, along with streaming and social media sites.
Right now, the as FDA is facing pressure to regulate e-cigarettes and reduce vaping among youth.