Consumer Watch: Super Bowl Spending

Photo: NFL

JAMESTOWN – The National Retail Federation has released its annual super bowl survey, and nearly 194 million people are expected to tune in for the face-off between the Chiefs and 49ers

The survey has been conducted for more than a decade, and this year’s spending is on track to be the highest ever for a super bowl, an estimated $17.2 billion.

The NRF expects each viewer to spend less than 90 dollars on average. Only 19 percent of viewers are planning to throw a party, and 27 percent are planning to attend one.

So how do the numbers break down? Eighty percent of super bowl purchases are expected be for food and drinks. The rest will go toward team apparel, new TVs, decorations and furniture.

San Francisco and Kansas City face off in super bowl 54 in Miami Gardens this Sunday.


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