Lakewood Wine Retailer Looks To Break World Record With Virtual Tasting

Image by Justin Gould / WNY News Now.

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LAKEWOOD – A locally owned wine retailer is trying to break a world record this holiday season and give back to the community in the process.

Sam Whitmore, owner of Bag & String Wine Merchants in Lakewood, is partnering with the Robert H. Jackson Center this New Year’s Eve by hosting a wine tasting event where Whitmore plans to break a world record by holding the largest virtual event of its kind.

During the event Whitmore will discuss the six styles of sparkling wine and the regions they’re from.

“We are trying to get 5,000 links sold, which would be two to four people per link, if we could get to 10,000 that would be amazing,” said Whitmore. “That would definitely be a new record.”

The tasting will take place on December 31 at 8 p.m. with attendees logging on from around the country.

“I feel like wine is a really fun social thing, and since we have to be socially distanced for the moment, this was a fun way to try and merge both of those aspects,” furthered Whitmore.

A digital kit costs $10 and includes a Zoom link, PDF workbook and supplies list. Those interested in learning more or signing up should visit

A significant portion of the proceeds will go to support the Jackson Center and its work.

Growing up in Northern California, Whitmore as worked in the wine industry for more than 10 years covering Sonoma, Napa and Mendocino wine regions. He studied at wine making and winery hospitality management at UC Davis.

The small business owner relocated to Western New York with his wife and opened Bag & String Wine Merchants 10 years ago.


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