JAMESTOWN – “Come for the funny, stay for the eats,” is the proposed tagline part of a rebranding campaign for Jamestown that aims to bring tourism back to the area.
“Jamestown’s biggest draw is the National Comedy Center which has done a fantastic job of brand recognition and building brand equity since it opened in 2018,” said Julia Malloy, the Art Director for the campaign.
The Block Club agency pitched their ideas for Jamestown’s rebranding during a meeting of the Jamestown Local Development Corporation last week.
The branding team made the decision to center the campaign around the idea that Jamestown is Comedy’s hometown, since it is the birthplace of comedy legend Lucille Ball, and now home to the National Comedy Center.
The challenge, Malloy says, is convincing people who visit the National Comedy Center to extend their stay so they can experience all the other things Jamestown has to offer.
“In any given ad or campaign application, this ‘blank’ is customized to a specific identity or characteristic of the city that we choose to promote,” explained Malloy. “So think local businesses like restaurants or breweries, outdoor activities like the Riverwalk, or skiing in nearby Ellicottville.”
That agency’s co-founder, Patrick Finan, says that they tried to make the individual aspects of the campaign unique, colorful, and vibrant, much like the culture of Jamestown itself.
“We really wanted something that would stand out, that was like really fun that would be memorable, that played into some of the assets that Jamestown has,” said Finan.
Also part of the branding effort is community involvement, where residents can help nominate which businesses will be featured individually as well.