NYS Launches #VaxToSchool Campaign To Improve Student Vaccination Numbers

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ALBANY (WENY) – As the school year begins, New York State launched their new #VaxToSchool campaign to help increase COVID-19 vaccination rates among students. 

The new initiative comes as part of the state’s commitment to making the health and well-being of students, teachers and families a top priority. As part of the campaign, Gov. Kathy Hochul announced a new website at ny.gov/vaxtoschool featuring resources and materials for parents and guardians of school-aged New Yorkers, as well as school communities.

“We’ve dedicated enormous state resources to getting New Yorkers of all eligible age groups vaccinated, but initially the state focused on the most vulnerable citizens, and now we need to focus on our youth,” she said. “New York’s young people are less likely to get seriously ill from COVID-19 but they can still spread the virus, and we need them to take it seriously. The new, innovative #VaxtoSchool social media campaign will help us get the word out to New York’s young people about the vital importance of getting vaccinated to keep friends, families and communities safe.”

An Instagram page, @Vaccinateny, is also available as a resource for students and families to learn more about vaccine education through approachable, interactive content. The page will also feature #VaxtoSchool social media design contests. These digital education efforts will be implemented across all of the New York State Department of Health’s social media platforms, as well.

In addition, the governor announced #VaxtoSchool pop-up sites will open in areas of the state with low COVID-19 vaccination rates among 12 to 17-year-olds. #VaxtoSchool buses will also provide mobile vaccinations.


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