Apple Announces New $399 iPhone SE

CUPERTINO C.A. – If you’re wanting to get your hands on a smaller smartphone with a lower price point, Apple has you covered with the new second generation iPhone SE at the lowest price ever of just $399.

Silently announced on Wednesday afternoon, the iPhone SE is Apple’s brand new entry-level smartphone. In a press release, Apple said the physical design is similar to the iPhone 8 while the internal hardware has been “reimagined” from the inside out.

Featuring an aerospace-grade aluminum and durable glass design with an all-black front, iPhone SE is available in black, white and (PRODUCT)RED with 64, 128, and 256 GB storage options.

Powering the new phone is the powerful Apple-designed A13 Bionic Chip; the same processor that was introduced with iPhone 11 and iPhone 11 Pro.

As the A13 Bionic was built for for efficiency, iPhone SE has great battery life and enables wireless-charging capable and fast-charging, giving customers up to 50 percent charge in just 30 minutes. Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE.

The new iPhone SE has a 4.7-inch Retina HD display with True Tone technology that adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience.

iPhone SE retains the familiar Home button found on older iPhones prior to the iPhone X and also includes Apple’s Touch ID fingerprint scanner for unlocking the device, fill in passwords, log in to apps, authorize App Store purchases, and make Apple Pay transactions.

Apple says the iPhone SE has the “best single-camera camera system ever in an iPhone” with a 12-megapixel f/1.8 aperture Wide camera and takes stunning Portraits with the front camera as well. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognized subjects in a frame for more natural-looking images with stunning highlight and shadow details.

“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price” said Phil Schiller, Apple’s Senior Vice President of Worldwide Product Marketing.

“iPhone SE features industry-leading performance and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”

The new iPhone SE will be available for preorder at 8 A.M. EDT on Friday, April 17 and will officially be available online, in Retail Stores and carriers on Friday, April 24.


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