"Lemon Made": Tuscany Market & Deli in Fredonia Celebrates Rebranding

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(WNY News Now) – Fredonia’s Tuscany Market & Deli, a beloved local gem, is marking its rebranding with a lively community block party known as “The Tuscany Lemon Drop.” The event is set to celebrate the market’s rich history, its commitment to supporting small businesses, and its deep-rooted connection to a century-old lemon tree.

Fredonia – Located on Main Street in Fredonia, Tuscany Market & Deli has been a staple in the community for 20 years, offering a delightful mix of country store charm, fresh produce from their greenhouse, and an array of old-world classics. At its heart, the market boasts a renowned butcher shop, where custom cuts of meat are expertly prepared, alongside a deli showcasing an assortment of homemade salads. This cherished establishment is a family affair, helmed by George and Wendy Civiletto, alongside their son, Kevin.

The Civiletto family’s journey traces back to George’s grandfather, who arrived in the United States from Italy, carrying a bag and a small lemon tree. The love for greenhouse growing was passed down through generations, culminating in the establishment of Tuscany Market & Deli. George’s transformative experience, working for nine months in Lockport to master the art of meat cutting and inventory control, paved the way for the market’s success.

Now in its fourth generation, the family business has undergone a facelift and rebranding, paying homage to its citrusy roots. The lemon has become a symbol of their heritage, and the community is invited to celebrate this rebranding at “The Tuscany Lemon Drop” block party and small business fair, taking place on Saturday, 9/16, from 10 am to 4 pm.

This festive event promises Tuscany sales, new menu items, fall-themed treats, raffles, and products from various local businesses, including Upper Crust Bakery, Guild Eyewear Studio, Overwinter Coffee, Franklin’s Honey & Apple Farm, and more. It’s a testament to Tuscany Market & Deli’s enduring commitment to its community and the spirit of “shopping small.”