(WNY News Now) – Fetch Success with a Fresh Perspective: New Business Book Takes Inspiration from Man’s Best Friend.
Buffalo, NY – Get ready to fetch a fresh perspective on building and running a business with ‘Making A Point: A Business Owner’s Field Companion’, a new book by Joanne Campagna. This guide blends the world of business with canine metaphors, drawing from the author’s business ownership plus her 20+ years of experience in the commercial banking industry with her passion for her French Water dogs.
‘Making A Point’ provides business students, business owners, entrepreneurs, professionals, not-for-profit directors, and leaders with practical steps to build and grow their businesses. Through the lens of the dog world, Campagna offers commentary that’s not only insightful but also humorous and easily applicable to anyone navigating the business world.
‘Making A Point’ embraces a kinder, more approachable narrative, one that’s as welcoming as a well-trained pup. Campagna’s clear and relatable style is perfect for newcomers, while her expert insights offer valuable reminders for experienced leaders. With metaphors drawn from the world of dogs, the book takes readers through steps like “Point! Flush! Retrieve!”—actionable verbs for focusing on objectives, marketing your brand, and reeling in the success of your business. Campagna’s work is an antidote to the often-competitive rhetoric found in business literature, providing a much-needed alternative that is as effective as it is heartwarming.
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About the Author:
Joanne Campagna is a retired commercial banking executive, former co-owner of an indoor dog swimming business, and the founder of her existing business consulting practice. Drawing from over two decades of experience and a deep love for her dogs, she has developed a business guide that breaks free from traditional frameworks. A frequent blogger and creator of a women’s idea exchange network, Joanne’s passion for helping businesses succeed shines through in every page of ‘Making A Point’.
Availability:
‘Making A Point’ is available in paperback & eBook formats wherever books are sold. Hardcover is coming soon. Fetch your own copy now!
Book Launch at Daisy’s Doghouse, Buffalo, NY, a Women Owned Small Business, April 26th from 5 – 8 PM. For more information or to request a Media Kit or to schedule an interview with Joanne Campagna, please contact: Media Contact: Joanne Campagna Joanne@illuminatebc.com (716)352-9560 https://www.illuminatebc.com
Illuminate Business Consulting, LLC 2495 Main St. Suite 402
Buffalo, NY 14214
(716) 931-5827
http://www.illuminatebc.com
A Women Owned Business
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