JAMESTOWN – Black Friday and Cyber Monday always seem to dominate the post-Thanksgiving Holiday shopping spree; but small business owners are hoping shoppers support them this season too.
Saturday marks the 10th anniversary of the shop small movement.
The national effort called Small Business Saturday, is aimed at encouraging consumers to buy from local shops. Everything from unique gifts, to tasty local meals, and treats.
Recently, the movement is gaining momentum because of the impact it has on communities.
According to American Express, for every dollar spent at a small business, roughly 67 cents stay in the local community.
The company also found that when consumers are aware of their impact, 75-percent say they would be more likely to buy a product or service from a local independently-owned business.
Since the shop small movement began, consumers have reported spending more than 100-billion dollars on Small Business Saturday.
And, that brings holiday cheer to small business owners who have to compete with well-established shopping holidays like Black Friday and Cyber Monday.