ALBANY – Businesses in New York State are now prohibited from charging a ‘pink tax’ on items.
In April, New York State Governor Andrew Cuomo signed the measure as part of his budget.
The new law prohibits businesses from charging different prices for “substantially similar” products that are marketed to different genders.
The Governor’s Office says by abolishing the ‘pink tax’, women and girls will no longer be subject to harmful and unfair price discrimination.
Officials say any businesses who fails to adhere to the new rules will be held accountable.