A regional chain’s fight to keep the “Taco Tuesday” trademark has ended.
Taco John’s announced Tuesday that it’s ending its fight because it doesn’t want to pay the legal fees that come with facing off against Taco Bell.
In May, Taco Bell filed a petition with the U.S. patent and trademark office to cancel the trademark owned by rival Taco John’s for 34 years.
Taco Bell claimed the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.”
As a result of the trademark being abandoned, Taco John’s CEO says the chain is donating 40-thousand-dollars to the children of restaurant employees.
A nonprofit organization that helps restaurant workers with children by providing financial relief when facing a life-altering health crisis, injury, death or natural disaster.