NEW YORK – A new push to revamp the tourism industry post pandemic is happening across New York State.
In an international advertising campaign called “New York Reimagined,” state leaders are looking to broadcast that New York is a safe and ideal spot for summer vacationers.
“Our message is simple. It’s time to re-enter society. It’s time to reopen, it’s time to re re-imagine. There’s no place better to do that than the state of New York,” said Governor Andrew Cuomo.
To do that, Governor Cuomo announced the start of the 5-million-dollar campaign with the message that New York State is open back open for tourism.
This comes at a time where New York State has among the lowest seven-day positivity rates for the virus which contrasts greatly to a year ago where New York had the highest positivity rate in the U.S.
“If you want to vacation and you don’t want to have to worry about COVID, vacation in the state of New York,” said Cuomo.
After a year mostly shut in, travel has made a comeback in 2021, and Cuomo wants New York to take advantage of that.
“On the reopening you are going to see a surge of consumer activity and a surge of social activity. We want it to happen here. We want to capitalize on this moment,” said Cuomo.
The campaign, he says, will not just focus on New York City, but will highlight tourism opportunities throughout the entire state.
“Upstate New York has the most beautiful rural areas. It has the Adirondacks. It has the Finger Lakes. It has wineries. You can bike, you can fish, you can hike, as well as you can, anywhere else in the United States,” said Cuomo.
Between New York City and Upstate New York, tourism brought in 265 million visitors to the state in 2019.