ALBANY – A safety campaign to increase pedestrian and driver awareness of each other is now underway in New York.
“Operation See! Be Seen!” runs through June 24 featuring new public service announcements on radio, television and social media; along with additional billboards throughout the state.
Police officers will take measures to decrease pedestrian-involved crashes by educating the public about pedestrian safety laws and issuing warning notices or tickets when necessary.
The type of violations that will be targeted include motorists failing to yield to pedestrians in a crosswalk, or pedestrians crossing against the orange “DO NOT WALK” hand.
According to a recent report, New York had 51 fewer pedestrian fatalities in 2020 compared to 2019— an 18 percent reduction — while nationally, pedestrian fatalities were up nearly 5 percent.